CONNECTED, AUTONOMOUS, SHARED AND ELECTRIC MOBILITY BY 2030 IS A SAFE BET
POSTED ON 10.11.2016
Comtrade Digital Services was hosting a roundtable at the conference on Transport and Research in the Danube region with about 150 atendees, held in Novo Mesto on the 9th of November. Marko Javornik, VP/GM Mobility&Travel was leading the panel discussion on the topic of the Future of Mobility.
The panelists who participated in the discussion were Mark Boris Andrijanič from Uber, Matej Grošelj from Avant2Go and Dean Čebohin from Flixbus.
Following the short introductions of the participating panelists, the key aspects of the debate were focused on their vision for future mobility in respect of the market and their companies challenges and chances of new mobility and their perception of nowadays’ situation. Mark Boris and Dean explained how Uber and Flixbus succeed in capturing new markets and in particular how they capture the protected and old-fashioned european market. Dean Čebohin’s comment on the success of Flixbus was: »We are able to change the mindset of people by offering them a completely new travel experience.«. Avant2Go as a local rising star gave insights on their vision with remarks like: »With purely electric mobility you could feel like you’re in the mountains while standing in central Berlin.« (Matej Grošelj, Avant2Go). All panelists agreed on the point that changes have to – and will happen in the near future, because our current mobility system is far from being sustainable in the long run. Mark Boris from Uber said: »Better become a part of the future and stop resisting! You can’t uninvent the wheel. Mobility Services are coming.«
All in all, it got clear that the european market is hard to capture for Mobility Service providers, but it’s not impossible. The role of regulations was discussed and Mark Boris noted, that legislation is always lagging behind technological changes. However, now the changes happen really fast and are significant, so the gap is maybe bigger then in the past. The mindset of european citizens and companies is changing and they see the benefits of a smart and sustainable urban transport system. They want to improve the quality of life in urban areas in the long run and start to be ready to change their own car for more convenient and flexible mobility options. This is also a trend which was observed by Avant2Go. Matej noted, that »nobody cares about ownership of cars as long as the provided option is better«, and this trend is also showing for Flixbus and Uber. The readiness to consume Mobility as a Service is rising and people start to see the benefits of it.
The autonomous vehicles were also discussed and Mark Boris talked about the effort of Uber in this area. He pointed out that quick innovation in this area can lead to a substantial decrease of the tragic 1.2 million / year death rate that cars are causing today. This is something that both the regulators and public need to keep in mind as first pioneers start deploying solutions in the market.
So all in all, »connected, autonomous, shared and electric mobility by 2030 is a safe bet.« (Matej, Avant2Go). And this brings us to a much nicer world where our mobility system is not so focused on infrastructure anymore but rather on people and their needs. And it is exactly these kind of visions that are powering the engines of the most successful innovative private companies, as noted by Dean from Flixbus.